I wanted to take you guys on a journey towards a more conscious closet. While I take you guys along, I hope to provide some more information on understanding where your clothes are coming from, and what these companies goals are in regards to sustainability, and responsibility.
Going to be real clear about this – this isn’t an all or nothing thing. I’m not trying to convince you to go 100% sustainable. I am NOT shaming you for buying anywhere else. I’m providing the information I find and showing you my thought process as I build a more conscious closet.
Let’s learn together, and maybe find out some really awesome stuff.
I hope you guys are excited about this as I am, and I hope you’ll stick around for the journey. I know that a lot of people, including myself, can’t just buy hundreds or thousands of $$$ worth of clothes right off the bat. This is about building from the ground up over time.
Why did you start thinking about sustainable/ethical fashion?
I have a pretty small closet (the picture above, outside of my workout stuff and some tee shirts is pretty much my entire wardrobe). I don’t have a lot of clothes at all, clearly. I would wear the same 3-4 outfits to work on rotation and I never felt that confident. Matt and I fit all of our things in one car when we drove across country in 2017, and since then I’ve just been trying to get back on my feet and create a savings account so I haven’t prioritized my closet honestly.
When I started thinking about building my closet I thought – this needs to be for the long haul. I can’t be buying things “for now”. I need to find things that I will love and wear the hell out of. After that I started thinking about my buying habits. Where do I shop? Do I agree with their values? All that kind of stuff, which I think is really important now where your dollar really is your vote.
I realized that I didn’t know a lot about the companies that were the affordable options, so I wanted to start researching… so here we are!
I think with Instagram, style and fashion bloggers ruling a lot of our buying habits we just do instead of having our own opinion about it. I wanted to knowing more about what I was doing honestly instead of just taking it as face value from someone else.
Where can I start?
Well, let’s start just googling.
What brands do you purchase from the most? I mean, when you think I need a new sweater, where do you look first?
When you have that brand in your head look up information on sustainability or responsibility. Do they even have that information publicly available?
Now that you’ve found that info it’s really up to you what you do with it. This is where the no shaming comes into place. You have the information, so can you stand behind their goals? Are these initiatives that you believe in and do they align with your values. Not everyone is going to be perfect, but for me, seeing that a brand is trying and has actionable goals is important for me.
For example – Aritzia, Zara and H&M. None of these stores would get an A+ rating as sustainable or ethical behavior, but they all have goals to become better and that’s a step in the right direction for me. They have specific goals and specific years to have these met by. Zara for example wants to use 100% sustainable materials by 2040. It’s definitely far in the future, but it’s something.
Whereas when I searched Forever 21s sustainability/responsibility all they really talked about were things that should already exist i.e. recycled bags for customers, discounts for customers that bring in their reusable bags, energy efficient lighting in stores. That to me isn’t enough, and I don’t want to support a massive brand that has no actionable goals towards a more sustainable future.
What’s the goal?
At the end of the day I just want to be able to be proud of the things I’m sharing with people. I want to know that I’ve done some research and can feel good about other people buying the things I share.
If you have an other information about this topic please share, I’d love to learn more and talk about it!